A toner helps to balance your skin's pH after cleansing and preps it for better absorption of subsequent products.

Serums contain concentrated active ingredients that target specific skin concerns like hydration, wrinkles, or dark spots. Apply a few drops and gently pat them into your skin. Use a daytime serum with antioxidants for protection and a nighttime serum with ingredients like AHAs or BHAs for repair.

Moisturizing is crucial for all skin types to keep the skin hydrated, prevent dryness or excess oiliness, and maintain a healthy skin barrier. Apply a pea-sized amount and gently massage it into your face and neck. You might use a lighter formula in the morning and a richer one at night.

The skin around your eyes is delicate and benefits from targeted treatment. Apply a small amount of eye cream gently around the orbital bone to address concerns like fine lines, dark circles, and puffiness.

This is a non-negotiable step in the morning. Apply a broad-spectrum sunscreen with an SPF of 30 or higher every day, even on cloudy days. Reapply every two hours, especially if you're sweating or swimming.

Face masks provide a concentrated boost of beneficial ingredients to address various skin concerns like hydration, oil control, or brightening. Use a mask once or twice a week.